That is the million-dollar question isn’t it?
I hope it exists for more than just to make you money and to give you a cushy retirement package. Because even if that sounds great to you-your hospital’s reason for existing-it’s WHY-should be way bigger than that!
There is an amazing book that every hospital owner needs to read. “Start with Why: How Great Leaders Inspire Everyone To Take Action” by Simon Sinek is a game changer. It is one of the best books I have read and it really made me understand the underlying principle behind what makes one company stand out from all the rest. (i.e. Apple™ vs. IBM™, HP™, Dell™ …)
Sinek also has a great TED talk summarizing the book that you can watch by clicking here– or if you are reading this on the CatalystVETS website, should be able to view below:
Sinek’s basic premise is that people don’t buy what you do- they buy WHY you do it. The Why is what separates the great companies from their competitors.
After reading “Start With Why,” my team and I spent a long time trying to nail down exactly what TVSS’s (my surgical practice) WHY was. This may sound easy, but it is not.
First, relationships came to mind. Relationships with my team, our customers (veterinarians and support staff), our clients and their pets are definitely at the center of everything we do, but I did not think that was it. After a whole lot of brainstorming we figured it out.
What we realized as a team and now talk about all the time is …
We exist to provide the level of surgical excellence and compassionate service that we would want for our own pets.
Everything we do, every decision we make as a business is made with our WHY at the front and center. Who we have on our team, what hospitals we work with, what type of follow-up care to we provide, what we want on our website and the list goes on…
Just the other day, we received a call about a particular surgery. This was a situation where it was definitely not wrong to do what they were asking, but it just did not fit what WE would do if it were our own pet, so we declined the procedure and the pet went elsewhere.
It is not easy to say “no” to a surgery but I know being true to our WHY is more important than doing every surgery because if I get to the end of my career knowing I compromised our WHY to make more money-what kind of living is that?
Take some time with your leadership team and figure out what is your hospital’s WHY – I promise it will make all the difference!
Do you know your hospital’s WHY? Let us know by leaving a comment below!