Dr. Shawn Finch’s Take on The Thank You Economy

by Shawn Finch on September 2, 2013

Shawn Finch is a Mom and veterinarian at Gentle Doctor Animal Hospital in Omaha Nebraska.  Her family includes her husband, their two daughters, Noodle the Poodle, Joy the Puppy, and Max the Cat.  Dr. Finch serves on the Veterinary Economics Editorial Advisory Board and has her own veterinary blog, Riley and James (rileyandjames.com.)  She can be reached via twitter at @Finch93.634372645965628334

 The Thank You Economy

by: Gary Vaynerchuk

5 Stars!

✩✩✩✩✩

I LOVE this book.  It is the first book I read on my iPad.  My brother Dave recommended it and helped me install it.  Thank you Dave Nelson!

In The Thank You Economy, Gary Vaynerchuk discusses WHY and HOW to use social media to interact with clients and potential clients online.  I already agreed with WHY and loved learning more about HOW and also loved the so-not-me loud, intense, super high energy that the author maintained for the ENTIRE book.  VERY fun.

This is the kind of person I would love listening to for an entire evening as I sat in the back of a party absorbing information and excitement about a subject I love, in this case, online client interactions.  I am pretty sure I would be excited about any subject the author spoke or wrote about, random stuff I wouldn’t otherwise give a second thought, like…wine.  I read it twice.

My very favorite part of the book is near the beginning when Gary Vaynerchuk compares the relatively new realm of online communities to the Real Life communities our great-grandparents enjoyed.  “Social media has transformed our world into one great big small town, dominated, as all vibrant towns used to be, by the strength of relationships, the currency of caring, and the power of word of mouth.”  (The Thank You Economy, page 55)

Awesome.

Thank you sir, for a wonderful book.  Thank you for all the new directions to take my online activity and simultaneously a renewed focus.  Thank you for reminding me why I love social media so much.  I love tweeting and blogging, but even more than the means of communication, I love people.  As different as the author and I probably are, that is one thing we definitely have in common.

We would love to hear hear your thoughts regarding the rise of social media, so if you leave a comment on this blog, your name will be put into a drawing for your own copy of The Thank You Economy, which I will mail to you.  All comments must be received by Sept 21, 2013.  Be sure to include your email address so I can let you know on September 22, if you were the winner! –  Rebecca

 

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{ 3 comments… read them below or add one }

Vet Changes World September 2, 2013 at 8:31 pm

Read about Mr. Vaynerchuk in the book Trust Agents by Chris Brogen and Julien Smith who were both inspired by him and lauded him as a social media revolutionary.

This book sounds like not only is it written by someone who really knows what they are talking about but the title implies that it will help highlight the positive power of online communities. The fact that it sounds fun to read to boot? Total bonus.

Putting this on my “to read” list right away.

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Rebecca September 3, 2013 at 7:44 am

Yes that is a great book too!! Sounds like you are reading the same things we are!!! Thanks for leaving a comment and be sure to sign up to receive our blog- we have some good ones in the pipeline!

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Marie September 15, 2013 at 10:47 pm

Just like any other thing, social media is a tool which if used appropriately can benefit a practice or individual, but if used inappropriately can create harm.(cyber bullying for example). I do not believe a business can grow without embracing social media. I know I was reluctant to use facebook for the practice initially but now have learned to use it. We recently develop a new website which also is mobile. I learned from this process how search engine tools work and how crucial it is to be found during a “google” search. Your webpage today it is as important as the “yellow pages” once was.

I personally use email to communicate with some of my clients. I know that people have very busy lives, they are busy at work, with family, and many work nights and really don’t want to be bothered when they are trying to rest during the time our hospital is open. I can follow up with a pet and also can check on them during a weekend. I still speak with clients but I find that others really value this way to communicate with them.

I have yet to begin to twitter, and consider myself a novice at blogging, But just like everything else I am sure I will begin to use these more.
I have never heard of this book or the author, but plan to put it on my “to read” list.

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