I totally get it, but the truth is, you will never have time to work on your business if you do not MAKE the time to do it.
You MUST make time to work on your hospital consistently.
The number one thing you can do to finally start working “on” your animal hospital rather than just working “in” it is to set aside time to work on it EVERY week. This is a time when you block yourself off from seeing patients and do not let yourself get sucked into just putting out “fires.”
In fact, probably the best thing you can do is NOT be in the hospital. If this means you need to hire someone to do relief work for half a day or you push off appointments until the afternoon then that is what you have to do.
I think most people believe they will work on their hospital, once they have time but the truth is if you never make the time, you will never find the time.
This time needs to be blocked off in the morning. I don’t know about you but I cannot do “thinking” tasks later in the day. If I need to brainstorm or really have the best creative thinking possible, then the only option is in the morning. This is not only true for me but I bet it is true for you as well.
This time needs to be consistent, for example, “every Monday morning I will work on my business from 8 am – 12 pm.” Over one month that will be 16 hours and over one year that will be 192 hours give or take a few hours for vacation etc.
Let that sink in for a minute- an entire week is 168 hours.
In one year, you will have invested OVER an entire week working on your hospital just by setting aside 4 hours a week!
I know you really like to see those patients and solve those medical problems, but just imagine the problems you can solve within your hospital and how much better you can lead your team if you dedicate JUST 4 hours a week to improving your hospital.
In veterinary medicine, we are trained to put out fires and the deal with the next crisis that walks through the door. My guess is solving challenging cases is one of the reasons why you do what you do- BUT that is not what will help your hospital thrive instead of just survive.
What is your biggest challenge to setting aside consistent time EACH week to work on your hospital? If you already do have consistent time set aside, how is it working for you?